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Entries from June 2008

The Dark Side of Baume & Mercier!

June 26th, 2008 · 2 Comments

This article is covering the Business to Business Buzz campaign organized by an advertsising agency about Baume & Mercier.

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Tags: Buzz marketing · Luxury industry

Is the first contact with luxury brands on the web meeting their standard of excellence? Jaeger-Lecoultre, Chanel, Louis-Vuitton, Cartier…

June 18th, 2008 · No Comments

The first contact with a brand is a critical milestone shaping the nature of the future relationship. Today, one of the first active contacts from a potential client is to push the door of the shop and/or to register on the website of the brand.
Let’s have a look on my experience of registering on 23 brands’ [...]

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Tags: CRM · Luxury industry