Customer Centric

360° MARKETING - FROM THEORY TO PRACTICE - GET EXAMPLES AND TIPS !

Customer Centric header image 4

Entries from August 2008

How does look like purchasing wine on-line? Chateauonline vs Lavinia

August 28th, 2008 · 3 Comments

An article on the way Chateauonline and Lavinia (2 on-line wine sellers) are adopting a different approach to deal with their customers

[Read more →]

Tags: CRM · Customer Support · E-commerce

Even purchasing shoes for kids could lead to a great consumer experience!

August 26th, 2008 · No Comments

You have perhaps experienced  to purchase shoes with young kids. It could be a source of stress and a good sales person’s expertise is often part of the final decision.

The scene: Saturday afternoon in a crowed pedestrian street of Annecy (Savoie, France).
The shop: BERYL
The objective: Find a pair of shoes for everyday with an elegant [...]

[Read more →]

Tags: Customer Support · Selective retail