Analysis of brand building strategies from 3 luxury brands: Jaeger-Lecoultre, Ruinart and Kiehls.
Entries from September 2008
How do some luxury brands explain their DNA to consumers?
September 26th, 2008 · 5 Comments
Tags: Luxury industry · Selective retail
Finally I met somebody who is listening to me? Hublot, Omega. Episode 2
September 17th, 2008 · No Comments
Consumer experience of visiting a luxury retail outlet. The consumer experience and some marketing & commercial Pros & Cons are detailed.
Tags: Luxury industry · Selective retail
A bit of fun…with helpline services!
September 9th, 2008 · No Comments
Even if this video is in French, it illustrates very well the disappointment we have all experienced with automatic helpline instructions.
Tags: Customer Support
Does Luxury retail mean a unique consumer experience? Episode 1 (Jaeger Lecoultre, Zenith, Breitling, Cartier…)
September 2nd, 2008 · 1 Comment
Consumer experience of visiting a luxury retail outlet. The consumer experience and some marketing & commercial Pros & Cons are detailed.
Tags: Luxury industry · Selective retail
