Customer Centric

This article analyses the launch of the new Metallica’s album compared to the release of New Soul song (Yael Naim) to build 10 common sense rules applicable to 360° Marketing. It has been published on the European Marketing Strategy Think Tank: Futurelab (http://blog.futurelab.net/).

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This article is a follow-up on the B2B Buzz campaign done on Doritos by a Swedish agency.

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This article is about the Buzz campaign on Doritos.

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This article covers different initiatives related to on-line customers service: Ikea, Weblin and others…

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