In a previous post, I have highlighted the buzz campaign for Baume & Mercier done by a Swedish agency (2008scandinavia).
It seems that this agency does not exist anymore.
Another campaign for Doritos has started.
There is a tangible benefit for the consumer (and consequently the brand): Replacing ads on websites by pictures you can choose.
There is already a plugins for Firefox which is removing ads when you visit a website.
The problem is that the service and the website (onlythegoodstuff.com) are not active (yet?).
So who will get the credit?
I will keep you posted.
1 response so far ↓
1 Steve Lambert // Oct 10, 2008 at 8:26 pm
While you’re waiting for the Doritos plugin, we developed a plugin months ago that will replace all the ads on the internet with art. It’s free and unlike the Doritos plugin, it’s non-commercial and it actually exists. Get it at http://add-art.org
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