In a recent post, I have analyzed major dimensions that brands are using for personalizing their products and offers. It appears that customization is becoming a common feature in many product categories which implies to “Think out of the Box” to be different.
As the new year is starting it is interesting to figuring out what could be the most relevant trends in 2009!
Not only on-line
Internet has rocketed the offers for on-line personalization but does it mean that off-line is dead? Fashionology LA, an American company, has adapted recently the concept of customizing clothes to transform it into a unique retail experience.
Community based
Web 2.0 is finally entering the game. There are promising initiatives which are going beyond the customization of the product in fostering the engagement and involvement of the consumer.
Virtual Tourist are editing personal travel guides gathering tips from the community on your selected destination.
Yeazies is proposing to sell your own design on top of having customized your Tee-shirts while receiving comments from the community.
MyFab.com (interior design products) are featuring an innovative way to develop and commercialize limited editions in capitalizing on community votes.
Consumer involved from A to Z
Personalization is impacting more and more in the nature of the product. Customer wants to adapt the product to his needs/usage to get HIS/HER product.
You can elaborate your own Chocolate, Muesli or Tea…
…or develop a virtual 3D design and transform it into a tangible and unique accessory.
Shapeways.com is a very innovative concept which could inspire new customer centric initiatives.
Mass customization
Another way to approach personalization is to start from a mass-product and to make it more personal through accessories (similar to car tuning).
Parts of Sweden is proposing to personalize your IKEA furniture to make it unique.
I will put these trends on the radar screen in 2009 to get additional insights on innovative directions to strengthen customer centric initiatives.
On the other hand, personalization can be an effective tool to generate buzz. You would find underneath a creative and Brazilian way to personalize something very precious 
1- Enter your name, 2- Enter the name of a friend, 3-Click on Visualizar
Related articles (by Zemanta)
2 responses so far ↓
1 Innovative ways to sell luxury & fashion brands during the economic crisis : Fashion News // Aug 1, 2010 at 10:27 pm
[...] brand proposition. A fashion retail store in Los Angeles, Fashionlogy LA (already mentioned in a recent post), is transforming the purchase at the boutique into a master piece of the product [...]
2 Online Fashion » Innovative ways to sell luxury & fashion brands during the economic crisis // Aug 18, 2010 at 4:59 am
[...] fashion retail store in Los Angeles, Fashionlogy LA (already mentioned in a recent post), is transforming the purchase at the boutique into a master piece of the product [...]
Leave a Comment