This article is an introduction for a series of posts analysing different Buzz marking campaigns.
Entries from February 2009
Is there a simple way to evaluate the impact of a Buzz Marketing campaign?
February 27th, 2009 · No Comments
Tags: Buzz marketing · CRM
Buzz Marketing Series - Doritos & Hotel 626 - #1
February 27th, 2009 · 1 Comment
This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.
Tags: 360° Marketing · Buzz marketing · CRM · Consumer goods
