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Is there a simple way to evaluate the impact of a Buzz Marketing campaign?

February 27th, 2009 · No Comments

Methodology

  • Results generated via a search on Google.com (# of search results and links pointing to the website)
  • Analysis of the content (web, images, news and video) available on the first 3 pages: semantic, ranking, pertinence, occurrence overtime
  • Traffic based on Google Insights tool (when available)
  • Search channels is the breakdown of search results per Google category (web, images, news & video)
  • Breakdown of search results is the consolidation of the nature of sources (blog, forum, social networks, websites…) for a given Google category (web, images, Video or news)

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Tags: Buzz marketing · CRM

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