Methodology
- Results generated via a search on Google.com (# of search results and links pointing to the website)
- Analysis of the content (web, images, news and video) available on the first 3 pages: semantic, ranking, pertinence, occurrence overtime
- Traffic based on Google Insights tool (when available)
- Search channels is the breakdown of search results per Google category (web, images, news & video)
- Breakdown of search results is the consolidation of the nature of sources (blog, forum, social networks, websites…) for a given Google category (web, images, Video or news)
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