This post provides insights and tips through the analysis of the launch of the New Golf GTI in Europe. France, Germany, Belgium and the UK. It compares Above-The-Line and Below-The-Line approaches (advertising, PR and viral marketing).
Entries from June 2009
Buzz Marketing Series #3 - New Golf GTI
June 30th, 2009 · 2 Comments
Tags: 360° Marketing · Business to Business
