Other statistics
Web searches is coming ahead. The total of Forums+Blogs represents around 30% in each country. However, Germany has the most balanced situation between blogs and forums which should play a role in the quality of the content. Images are almost the same across the countries, mainly Golf V and VI, thus contributing to the ranking.
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2 responses so far ↓
1 Stefan Sarvas // Jul 22, 2009 at 11:13 am
Like it a lot. It’s amazing how much we like sexy things often forgetting basics. Viral needs to be part of a wider strategy. Including those fundamental basics like POS impact, PR, trial etc., not strategy in itself. Very often it’s vice versa. I asked myself few times the question: Are consumers prepared trade real product experience for virtual? I am not sure, they might be influenced in the virtual space, but real & authentic experience is difficult to replace. Lat, but not least I am amazed how much of real buzz is created by professionals, hoping the consumer will jump on the train. Unfortunately, it really happens.
2 admin // Jul 23, 2009 at 12:58 pm
Thanks Stefan for your comment.
I share wour point of view and that’s why I am a believer of not forgetting the basics in marketing:
- Who is my target?
- How do they build their decision making process?
- What is the added value of my product?
- How can I best interact with them?
If Twitter is not relevant but a event at retail is more effective…let’s go to retail
Have a nice day
Frederic
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