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Entries from August 2009

Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour

August 27th, 2009 · 1 Comment

This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.

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Tags: Buzz marketing · Consumer goods · Customization · Luxury industry · Selective retail