This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).
Entries from November 2009
Buzz Marketing Series #4 - Asylum 626 vs Hotel 626…Which one does generate more buzz?
November 29th, 2009 · 2 Comments
Tags: 360° Marketing · Buzz marketing · Consumer goods · Fashion
