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Insights on Social Media Monitoring for Luxury Brands: Facebook, Twitter, Blogs and Forums.

April 30th, 2010 · 1 Comment

28 brands were monitored and analyzed in March/April 2010
The research sample includes the following sectors: leather goods, watchmaking, jewelery and accessories. The scope covers International leading brands, challengers and niche brands.

Methodology:

- Customer Centric Matrix combining quantitative and qualitative measurements
- Social Media Monitoring based on total number of posts (all languages and all regions) supported by Radian 6
- Social Media channels based on Radian 6 definition

:-) Do not hesitate to contact me for further information: fbaffou (at) customercentric.orgEnhanced by Zemanta

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Tags: 360° Marketing · Customization · Fashion · Luxury industry · Social media

1 response so far ↓

  • 1 Feliz // Jun 1, 2010 at 6:04 am

    Great post, nicely written and very informative. I can’t wait for part 2 & 3! :)

    Thanks,
    Luxe 2.0

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