Frederic Baffou.I am passionate about marketing and innovative ways of interacting genuily with consumers while connecting the dots from different perspectives.
I have started this blog in 2008 because I could not find the content on marketing that I was looking for: more Analysis/Tips and Food for Thoughts on Customer Centric topics, less daily news. 
I have held different marketing, sales and general management positions in international companies and as independent consultant. I have acquired experience in FMCG (Kraft Foods and Philip Morris International), B2B (Reed Elsevier) and Luxury brands (Chopard, Jeanrichard).
For more information on further collaboration, please contact me directly at: fbaffou (at) customercentric.org.All the content of this website is available under Creative Commons.
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