Customer Centric

360° MARKETING - FROM THEORY TO PRACTICE - GET EXAMPLES AND TIPS !

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Entries Tagged as '360° Marketing'

When Community Engagement and Personalization meet innovative branding: New M.I.T Media Lab

March 31st, 2011 · No Comments

The new visual identity from the MIT Media Lab demonstrates how branding can be customer centric

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Tags: 360° Marketing · Business to Business · Customization

Social Media trends for 2011: Insights fron Altimeter

December 31st, 2010 · No Comments

Jeremiah Owyang from Altimeter covers different ways to integrate social media marketing within an organization

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Tags: 360° Marketing · Business to Business · Social media

Brand Management through Social Media: insights from FutureLab, FullSix and Socialmediainfluence

October 31st, 2010 · No Comments

Interesting learnings on brand management and social media based on concrete examples.

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Tags: 360° Marketing · Buzz marketing · Social media

Luxury brands and Digital Marketing: Business or Brand Building? Cartier, Louis Vuitton, Piaget, Boucheron, Tag Heuer

September 30th, 2010 · 1 Comment

This article covers the relationships between Digital and Luxury brands across 5 channels: eMarketing, eCRM, Mobile, Social Media and eCommerce.
A panel of 9 brands have been analyzed: Cartier, Louis Vuitton, Piaget, Boucheron, Hublot, Jaeger Lecoultre, Tag Heuer, Vacheron Constantin

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Tags: 360° Marketing · CRM · E-commerce · Luxury industry · Social media

Social Media Marketing: Do’s and Don’t: Tips on Facebook

August 31st, 2010 · 2 Comments

This post covers some tips and insights about Social Media Marketing.

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Tags: 360° Marketing · Social media