Customer Centric

This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.

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This post proposes insights from Martin Walsh and Razorfish on Social CRM and statistics on Social Media Users.

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This post provides readers with a global picture of Top 3 leading social networks in major countries over the world.

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This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).

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This post illustrate new trends in merchandising with an example of touchable holography.

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