This article is the #2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.
Entries Tagged as '360° Marketing'
#2 Social Media Marketing Series:How to effectively engage consumers on a branded Facebook Page?
July 31st, 2010 · 2 Comments
Tags: 360° Marketing · Buzz marketing · Fashion · Luxury industry · Selective retail · Social media
Food For Though: Future of Retail and Social Marketing Analytics
June 30th, 2010 · No Comments
Very interesting insigts leading to ONE conclusion: Customer Centric experience has overtaken Thinking On & Off line
Tags: 360° Marketing · E-commerce · Selective retail · Social media
#1 Social Media Marketing Series- How to animate effectively a Branded Fan Page on Facebook?
May 31st, 2010 · 1 Comment
This article is the #1 out of 2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.
Tags: 360° Marketing · Buzz marketing · Consumer goods · E-commerce · Fashion · Luxury industry · Selective retail · Social media
Insights on Social Media Monitoring for Luxury Brands: Facebook, Twitter, Blogs and Forums.
April 30th, 2010 · 1 Comment
This article gives some higlights of Social Media Monitoring with the Luxury Industry. Some figures and conclusions from a business anlysis related to Louis Vuitton, Breitling or Jaeger Lecoultre brands.
Tags: 360° Marketing · Customization · Fashion · Luxury industry · Social media
Tips and tools on Social CRM: Food for thoughts from Altimeter and CMO’s Guide
March 31st, 2010 · No Comments
“Food For Thoughts” on Social Media CRM and related decision making tool.
Tags: 360° Marketing · CRM · Social media
