Customer Centric

This post provides insights and tips through the analysis of the launch of the New Golf GTI in Europe. France, Germany, Belgium and the UK. It compares Above-The-Line and Below-The-Line approaches (advertising, PR and viral marketing).

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This article provide readers with an analysis of role of social media in Business to Business. A Forrester reasearch is the opportunity to review interesting initiatives from Dell, Comcast or Orange Business TV.

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