Customer Centric

The new visual identity from the MIT Media Lab demonstrates how branding can be customer centric

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This article proposes a review of 2011 trends in publishing. On-line publishing is not anymore a competitive advantage. The difference will come from trustful added-value content and related services.

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The question is no longer why to create a sustainable value chain, but rather how to transform your existing one to address your stakeholders’ growing concerns with environmental and human rights issues?

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Jeremiah Owyang from Altimeter covers different ways to integrate social media marketing within an organization

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This post provides insights and tips through the analysis of the launch of the New Golf GTI in Europe. France, Germany, Belgium and the UK. It compares Above-The-Line and Below-The-Line approaches (advertising, PR and viral marketing).

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