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Entries Tagged as 'Buzz marketing'

Worldwide Ranking of Social Networks: Top 3 by country - Facebook, Mixi and others!

December 24th, 2009 · No Comments

This post provides readers with a global picture of Top 3 leading social networks in major countries over the world.

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Tags: 360° Marketing · Buzz marketing

Buzz Marketing Series #4 - Asylum 626 vs Hotel 626…Which one does generate more buzz?

November 29th, 2009 · 2 Comments

This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).

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Tags: 360° Marketing · Buzz marketing · Consumer goods · Fashion

Is it real or virtual? A unique and innovative product experience

October 31st, 2009 · No Comments

This post illustrate new trends in merchandising with an example of touchable holography.

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Tags: 360° Marketing · Buzz marketing · Selective retail

Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour

August 27th, 2009 · No Comments

This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.

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Tags: Buzz marketing · Consumer goods · Customization · Luxury industry · Selective retail

B2B or B2C, Is it a question? The role of social media in B2B

May 29th, 2009 · 8 Comments

This article provide readers with an analysis of role of social media in Business to Business. A Forrester reasearch is the opportunity to review interesting initiatives from Dell, Comcast or Orange Business TV.

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Tags: 360° Marketing · Business to Business · Buzz marketing · Customization · E-commerce