This article is the #1 out of 2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.
Entries Tagged as 'Consumer goods'
#1 Social Media Marketing Series- How to animate effectively a Branded Fan Page on Facebook?
May 31st, 2010 · 2 Comments
Tags: 360° Marketing · Buzz marketing · Consumer goods · E-commerce · Fashion · Luxury industry · Selective retail · Social media
360° Marketing Trends for 2010: Dior, Etam, Coca Cola, Lufthansa, Foursquare, Sephora, Body Shop
February 28th, 2010 · 4 Comments
This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.
Tags: 360° Marketing · Consumer goods · Customization · E-commerce · Fashion · Luxury industry · Selective retail · Social media
Buzz Marketing Series #4 - Asylum 626 vs Hotel 626…Which one does generate more buzz?
November 29th, 2009 · 2 Comments
This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).
Tags: 360° Marketing · Buzz marketing · Consumer goods · Fashion
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.
Tags: Buzz marketing · Consumer goods · Customization · Luxury industry · Selective retail
Buzz Marketing Series - Doritos & Hotel 626 - #1
February 27th, 2009 · 1 Comment
This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.
Tags: 360° Marketing · Buzz marketing · CRM · Consumer goods
