Customer Centric

This post proposes insights from Martin Walsh and Razorfish on Social CRM and statistics on Social Media Users.

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This article is an introduction for a series of posts analysing different Buzz marking campaigns.

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This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.

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This article illustrates how a bank can provide their clients with a very simple, effective and powerful service: The Shoe Box.

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This article analyses the launch of the new Metallica’s album compared to the release of New Soul song (Yael Naim) to build 10 common sense rules applicable to 360° Marketing. It has been published on the European Marketing Strategy Think Tank: Futurelab (http://blog.futurelab.net/).

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