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Entries Tagged as 'CRM'

Tips and tools on Social CRM: Food for thoughts from Altimeter and CMO’s Guide

March 31st, 2010 · No Comments

“Food For Thoughts” on Social Media CRM and related decision making tool.

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Tags: 360° Marketing · CRM · Social media

Some Insigths on Social Media: Social CRM and research from Razorfish

January 31st, 2010 · 2 Comments

This post proposes insights from Martin Walsh and Razorfish on Social CRM and statistics on Social Media Users.

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Tags: 360° Marketing · CRM · Social media

Is there a simple way to evaluate the impact of a Buzz Marketing campaign?

February 27th, 2009 · No Comments

This article is an introduction for a series of posts analysing different Buzz marking campaigns.

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Tags: Buzz marketing · CRM

Buzz Marketing Series - Doritos & Hotel 626 - #1

February 27th, 2009 · 1 Comment

This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.

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Tags: 360° Marketing · Buzz marketing · CRM · Consumer goods

The tailor-made solution for your administrative tasks: Insinger de Beaufort - Private banking & exclusive services

December 3rd, 2008 · No Comments

This article illustrates how a bank can provide their clients with a very simple, effective and powerful service: The Shoe Box.

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Tags: Banking · CRM · Customer Support · Customization