This article covers the relationships between Digital and Luxury brands across 5 channels: eMarketing, eCRM, Mobile, Social Media and eCommerce.
A panel of 9 brands have been analyzed: Cartier, Louis Vuitton, Piaget, Boucheron, Hublot, Jaeger Lecoultre, Tag Heuer, Vacheron Constantin
Entries Tagged as 'CRM'
Luxury brands and Digital Marketing: Business or Brand Building? Cartier, Louis Vuitton, Piaget, Boucheron, Tag Heuer
September 30th, 2010 · 1 Comment
Tags: 360° Marketing · CRM · E-commerce · Luxury industry · Social media
Tips and tools on Social CRM: Food for thoughts from Altimeter and CMO’s Guide
March 31st, 2010 · No Comments
“Food For Thoughts” on Social Media CRM and related decision making tool.
Tags: 360° Marketing · CRM · Social media
Some Insigths on Social Media: Social CRM and research from Razorfish
January 31st, 2010 · 2 Comments
This post proposes insights from Martin Walsh and Razorfish on Social CRM and statistics on Social Media Users.
Tags: 360° Marketing · CRM · Social media
Is there a simple way to evaluate the impact of a Buzz Marketing campaign?
February 27th, 2009 · No Comments
This article is an introduction for a series of posts analysing different Buzz marking campaigns.
Tags: Buzz marketing · CRM
Buzz Marketing Series - Doritos & Hotel 626 - #1
February 27th, 2009 · 1 Comment
This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.
Tags: 360° Marketing · Buzz marketing · CRM · Consumer goods
