Customer Centric

This article illustrates how a bank can provide their clients with a very simple, effective and powerful service: The Shoe Box.

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This article analyses the launch of the new Metallica’s album compared to the release of New Soul song (Yael Naim) to build 10 common sense rules applicable to 360° Marketing. It has been published on the European Marketing Strategy Think Tank: Futurelab (http://blog.futurelab.net/).

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An article on the way Chateauonline and Lavinia (2 on-line wine sellers) are adopting a different approach to deal with their customers

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The first contact with a brand is a critical milestone shaping the nature of the future relationship. Today, one of the first active contacts from a potential client is to push the door of the shop and/or to register on the website of the brand.
Let’s have a look on my experience of registering on 23 brands’ [...]

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