Customer Centric

The new visual identity from the MIT Media Lab demonstrates how branding can be customer centric

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This article proposes a review of 2011 trends in publishing. On-line publishing is not anymore a competitive advantage. The difference will come from trustful added-value content and related services.

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This article gives some higlights of Social Media Monitoring with the Luxury Industry. Some figures and conclusions from a business anlysis related to Louis Vuitton, Breitling or Jaeger Lecoultre brands.

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This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.

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This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.

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