This article provide readers with an analysis of role of social media in Business to Business. A Forrester reasearch is the opportunity to review interesting initiatives from Dell, Comcast or Orange Business TV.
Entries Tagged as 'Customization'
B2B or B2C, Is it a question? The role of social media in B2B
May 29th, 2009 · 8 Comments
Tags: 360° Marketing · Business to Business · Buzz marketing · Customization · E-commerce · Social media
New Trends in 2009 for personalizing products: unique consumer experience and community based marketing
January 7th, 2009 · 2 Comments
A post which is highlighting emerging trends for product customization in several business sectors: design, consumer goods, retail, travel and home furnitures.
Tags: Buzz marketing · Customization · E-commerce · Selective retail
The tailor-made solution for your administrative tasks: Insinger de Beaufort - Private banking & exclusive services
December 3rd, 2008 · No Comments
This article illustrates how a bank can provide their clients with a very simple, effective and powerful service: The Shoe Box.
Tags: Banking · CRM · Customer Support · Customization
Is it enough to personalize products to be different vs. competition? M&M’s, BMW, Louis Vuitton, H&M, Nike
November 28th, 2008 · 1 Comment
This article analyses different approaches to customize product or service offers across various business sectors. It has been published on the European Marketing Strategy Think Tank: Futurelab.
Tags: 360° Marketing · Customization · E-commerce · Luxury industry · Selective retail
