Customer Centric

360° MARKETING - FROM THEORY TO PRACTICE - GET EXAMPLES AND TIPS !

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Entries Tagged as 'E-commerce'

New trends in publishing: Welcome to Publish-eDitors!

January 3rd, 2011 · No Comments

This article proposes a review of 2011 trends in publishing. On-line publishing is not anymore a competitive advantage. The difference will come from trustful added-value content and related services.

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Tags: Business to Business · Customization · E-commerce · Social media

Luxury brands and Digital Marketing: Business or Brand Building? Cartier, Louis Vuitton, Piaget, Boucheron, Tag Heuer

September 30th, 2010 · 1 Comment

This article covers the relationships between Digital and Luxury brands across 5 channels: eMarketing, eCRM, Mobile, Social Media and eCommerce.
A panel of 9 brands have been analyzed: Cartier, Louis Vuitton, Piaget, Boucheron, Hublot, Jaeger Lecoultre, Tag Heuer, Vacheron Constantin

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Tags: 360° Marketing · CRM · E-commerce · Luxury industry · Social media

Food For Though: Future of Retail and Social Marketing Analytics

June 30th, 2010 · No Comments

Very interesting insigts leading to ONE conclusion: Customer Centric experience has overtaken Thinking On & Off line

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Tags: 360° Marketing · E-commerce · Selective retail · Social media

#1 Social Media Marketing Series- How to animate effectively a Branded Fan Page on Facebook?

May 31st, 2010 · 1 Comment

This article is the #1 out of 2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.

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Tags: 360° Marketing · Buzz marketing · Consumer goods · E-commerce · Fashion · Luxury industry · Selective retail · Social media

360° Marketing Trends for 2010: Dior, Etam, Coca Cola, Lufthansa, Foursquare, Sephora, Body Shop

February 28th, 2010 · 4 Comments

This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.

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Tags: 360° Marketing · Consumer goods · Customization · E-commerce · Fashion · Luxury industry · Selective retail · Social media