This article proposes a review of 2011 trends in publishing. On-line publishing is not anymore a competitive advantage. The difference will come from trustful added-value content and related services.
Entries Tagged as 'E-commerce'
January 3rd, 2011 · No Comments
Luxury brands and Digital Marketing: Business or Brand Building? Cartier, Louis Vuitton, Piaget, Boucheron, Tag Heuer
September 30th, 2010 · 1 Comment
This article covers the relationships between Digital and Luxury brands across 5 channels: eMarketing, eCRM, Mobile, Social Media and eCommerce.
A panel of 9 brands have been analyzed: Cartier, Louis Vuitton, Piaget, Boucheron, Hublot, Jaeger Lecoultre, Tag Heuer, Vacheron Constantin
June 30th, 2010 · No Comments
Very interesting insigts leading to ONE conclusion: Customer Centric experience has overtaken Thinking On & Off line
May 31st, 2010 · 1 Comment
This article is the #1 out of 2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.
February 28th, 2010 · 4 Comments
This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.