Customer Centric

This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.

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This article provide readers with an analysis of role of social media in Business to Business. A Forrester reasearch is the opportunity to review interesting initiatives from Dell, Comcast or Orange Business TV.

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A post which is highlighting emerging trends for product customization in several business sectors: design, consumer goods, retail, travel and home furnitures.

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This article analyses different approaches to customize product or service offers across various business sectors. It has been published on the European Marketing Strategy Think Tank: Futurelab.

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An article on the way Chateauonline and Lavinia (2 on-line wine sellers) are adopting a different approach to deal with their customers

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