Customer Centric

The question is no longer why to create a sustainable value chain, but rather how to transform your existing one to address your stakeholders’ growing concerns with environmental and human rights issues?

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This article covers the relationships between Digital and Luxury brands across 5 channels: eMarketing, eCRM, Mobile, Social Media and eCommerce.
A panel of 9 brands have been analyzed: Cartier, Louis Vuitton, Piaget, Boucheron, Hublot, Jaeger Lecoultre, Tag Heuer, Vacheron Constantin

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This article is the #2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.

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This article is the #1 out of 2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.

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This article gives some higlights of Social Media Monitoring with the Luxury Industry. Some figures and conclusions from a business anlysis related to Louis Vuitton, Breitling or Jaeger Lecoultre brands.

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