Customer Centric

This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.

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This article goes through concrete examples and tips in order to build bridges between Online and Offline activities. A specific focus is made on luxury brands: Gucci, Ferrari, Dolce & Gabbana, Nespresso, Thierry Mugler.

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This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.

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This post is illustrates different ways of using social media within a marketing strategy. There is segmentation into 3 categories which help professionals to integrate social media effectively.

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This article covers several examples of good and bad customer experiences. Some tips are proposed through 3 actions basic actions for brands and advertiser: Things to Keep, Start and Stop doing.

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