Customer Centric

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Entries Tagged as 'Selective retail'

#2 Social Media Marketing Series:How to effectively engage consumers on a branded Facebook Page?

July 31st, 2010 · 2 Comments

This article is the #2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.

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Tags: 360° Marketing · Buzz marketing · Fashion · Luxury industry · Selective retail · Social media

Food For Though: Future of Retail and Social Marketing Analytics

June 30th, 2010 · No Comments

Very interesting insigts leading to ONE conclusion: Customer Centric experience has overtaken Thinking On & Off line

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Tags: 360° Marketing · E-commerce · Selective retail · Social media

#1 Social Media Marketing Series- How to animate effectively a Branded Fan Page on Facebook?

May 31st, 2010 · 2 Comments

This article is the #1 out of 2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.

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Tags: 360° Marketing · Buzz marketing · Consumer goods · E-commerce · Fashion · Luxury industry · Selective retail · Social media

360° Marketing Trends for 2010: Dior, Etam, Coca Cola, Lufthansa, Foursquare, Sephora, Body Shop

February 28th, 2010 · 4 Comments

This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.

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Tags: 360° Marketing · Consumer goods · Customization · E-commerce · Fashion · Luxury industry · Selective retail · Social media

Is it real or virtual? A unique and innovative product experience

October 31st, 2009 · No Comments

This post illustrate new trends in merchandising with an example of touchable holography.

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Tags: 360° Marketing · Buzz marketing · Selective retail