This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.
Entries Tagged as 'Selective retail'
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
Tags: Buzz marketing · Consumer goods · Customization · Luxury industry · Selective retail
Do advertiser, consumer and brands speak the same language?
April 30th, 2009 · No Comments
This article covers several examples of good and bad customer experiences. Some tips are proposed through 3 actions basic actions for brands and advertiser: Things to Keep, Start and Stop doing.
Tags: Customer Support · Luxury industry · Selective retail
Innovative ways to sell luxury & fashion brands during the economic crisis - Bulgari, Marc Jacobs, Gucci & Co
January 29th, 2009 · 2 Comments
This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.
Tags: Buzz marketing · Fashion · Luxury industry · Selective retail
New Trends in 2009 for personalizing products: unique consumer experience and community based marketing
January 7th, 2009 · 2 Comments
A post which is highlighting emerging trends for product customization in several business sectors: design, consumer goods, retail, travel and home furnitures.
Tags: Buzz marketing · Customization · E-commerce · Selective retail
Is it enough to personalize products to be different vs. competition? M&M’s, BMW, Louis Vuitton, H&M, Nike
November 28th, 2008 · 1 Comment
This article analyses different approaches to customize product or service offers across various business sectors. It has been published on the European Marketing Strategy Think Tank: Futurelab.
Tags: 360° Marketing · Customization · E-commerce · Luxury industry · Selective retail
