Some 2011 facts on social media and consumer engagement.
Entries Tagged as 'Social media'
Development of social media vs consumer experience: Where is the good balance?
February 28th, 2011 · No Comments
Tags: Buzz marketing · Social media
New trends in publishing: Welcome to Publish-eDitors!
January 3rd, 2011 · No Comments
This article proposes a review of 2011 trends in publishing. On-line publishing is not anymore a competitive advantage. The difference will come from trustful added-value content and related services.
Tags: Business to Business · Customization · E-commerce · Social media
Social Media trends for 2011: Insights fron Altimeter
December 31st, 2010 · No Comments
Jeremiah Owyang from Altimeter covers different ways to integrate social media marketing within an organization
Tags: 360° Marketing · Business to Business · Social media
Brand Management through Social Media: insights from FutureLab, FullSix and Socialmediainfluence
October 31st, 2010 · No Comments
Interesting learnings on brand management and social media based on concrete examples.
Tags: 360° Marketing · Buzz marketing · Social media
Luxury brands and Digital Marketing: Business or Brand Building? Cartier, Louis Vuitton, Piaget, Boucheron, Tag Heuer
September 30th, 2010 · 1 Comment
This article covers the relationships between Digital and Luxury brands across 5 channels: eMarketing, eCRM, Mobile, Social Media and eCommerce.
A panel of 9 brands have been analyzed: Cartier, Louis Vuitton, Piaget, Boucheron, Hublot, Jaeger Lecoultre, Tag Heuer, Vacheron Constantin
Tags: 360° Marketing · CRM · E-commerce · Luxury industry · Social media
