Customer Centric

This post provides readers with a global picture of Top 3 leading social networks in major countries over the world.

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This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).

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This article goes through concrete examples and tips in order to build bridges between Online and Offline activities. A specific focus is made on luxury brands: Gucci, Ferrari, Dolce & Gabbana, Nespresso, Thierry Mugler.

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This post is illustrates different ways of using social media within a marketing strategy. There is segmentation into 3 categories which help professionals to integrate social media effectively.

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This post provides insights and tips through the analysis of the launch of the New Golf GTI in Europe. France, Germany, Belgium and the UK. It compares Above-The-Line and Below-The-Line approaches (advertising, PR and viral marketing).

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