This post illustrate new trends in merchandising with an example of touchable holography.
October 31st, 2009 · No Comments
Luxury brands and 360 Marketing Strategy: 8 Tips from Gucci, Dolce & Gabbana, Ferrari, Thierry Mugler, Nespresso
September 30th, 2009 · 1 Comment
This article goes through concrete examples and tips in order to build bridges between Online and Offline activities. A specific focus is made on luxury brands: Gucci, Ferrari, Dolce & Gabbana, Nespresso, Thierry Mugler.
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.