This article gives some higlights of Social Media Monitoring with the Luxury Industry. Some figures and conclusions from a business anlysis related to Louis Vuitton, Breitling or Jaeger Lecoultre brands.
Insights on Social Media Monitoring for Luxury Brands: Facebook, Twitter, Blogs and Forums.
April 30th, 2010 · 1 Comment
Tags: 360° Marketing · Customization · Fashion · Luxury industry · Social media
Does Luxury retail mean a unique consumer experience? Episode 1 (Jaeger Lecoultre, Zenith, Breitling, Cartier…)
September 2nd, 2008 · 1 Comment
Consumer experience of visiting a luxury retail outlet. The consumer experience and some marketing & commercial Pros & Cons are detailed.
Tags: Luxury industry · Selective retail
