This post provides readers with a global picture of Top 3 leading social networks in major countries over the world.
December 24th, 2009 · No Comments
November 29th, 2009 · 2 Comments
This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).
June 30th, 2009 · 2 Comments
This post provides insights and tips through the analysis of the launch of the New Golf GTI in Europe. France, Germany, Belgium and the UK. It compares Above-The-Line and Below-The-Line approaches (advertising, PR and viral marketing).
March 23rd, 2009 · No Comments
This article is analysing the launch of the new Ford Kuga and how Buzz marketing has been integrated.
February 27th, 2009 · No Comments
This article is an introduction for a series of posts analysing different Buzz marking campaigns.