This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.
Buzz Marketing Series - Doritos & Hotel 626 - #1
February 27th, 2009 · 1 Comment
Tags: 360° Marketing · Buzz marketing · CRM · Consumer goods
Innovative ways to sell luxury & fashion brands during the economic crisis - Bulgari, Marc Jacobs, Gucci & Co
January 29th, 2009 · 2 Comments
This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.
Tags: Buzz marketing · Fashion · Luxury industry · Selective retail
Doritos Follow-up: Swedish Agencies Are Creative!
October 17th, 2008 · No Comments
This article is a follow-up on the B2B Buzz campaign done on Doritos by a Swedish agency.
Tags: Buzz marketing
The Dark Side of Baume & Mercier!
June 26th, 2008 · 2 Comments
This article is covering the Business to Business Buzz campaign organized by an advertsising agency about Baume & Mercier.
Tags: Buzz marketing · Luxury industry
