This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.
360° Marketing Trends for 2010: Dior, Etam, Coca Cola, Lufthansa, Foursquare, Sephora, Body Shop
February 28th, 2010 · 4 Comments
Tags: 360° Marketing · Consumer goods · Customization · E-commerce · Fashion · Luxury industry · Selective retail · Social media
New Trends in 2009 for personalizing products: unique consumer experience and community based marketing
January 7th, 2009 · 2 Comments
A post which is highlighting emerging trends for product customization in several business sectors: design, consumer goods, retail, travel and home furnitures.
Tags: Buzz marketing · Customization · E-commerce · Selective retail
