This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.
Innovative ways to sell luxury & fashion brands during the economic crisis - Bulgari, Marc Jacobs, Gucci & Co
January 29th, 2009 · 2 Comments
Tags: Buzz marketing · Fashion · Luxury industry · Selective retail
Is the first contact with luxury brands on the web meeting their standard of excellence? Jaeger-Lecoultre, Chanel, Louis-Vuitton, Cartier…
June 18th, 2008 · No Comments
The first contact with a brand is a critical milestone shaping the nature of the future relationship. Today, one of the first active contacts from a potential client is to push the door of the shop and/or to register on the website of the brand.
Let’s have a look on my experience of registering on 23 brands’ [...]
Tags: CRM · Luxury industry
