This article is the #2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.
#2 Social Media Marketing Series:How to effectively engage consumers on a branded Facebook Page?
July 31st, 2010 · 2 Comments
Tags: 360° Marketing · Buzz marketing · Fashion · Luxury industry · Selective retail · Social media
#1 Social Media Marketing Series- How to animate effectively a Branded Fan Page on Facebook?
May 31st, 2010 · 2 Comments
This article is the #1 out of 2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.
Tags: 360° Marketing · Buzz marketing · Consumer goods · E-commerce · Fashion · Luxury industry · Selective retail · Social media
360° Marketing Trends for 2010: Dior, Etam, Coca Cola, Lufthansa, Foursquare, Sephora, Body Shop
February 28th, 2010 · 4 Comments
This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.
Tags: 360° Marketing · Consumer goods · Customization · E-commerce · Fashion · Luxury industry · Selective retail · Social media
Is it enough to personalize products to be different vs. competition? M&M’s, BMW, Louis Vuitton, H&M, Nike
November 28th, 2008 · 1 Comment
This article analyses different approaches to customize product or service offers across various business sectors. It has been published on the European Marketing Strategy Think Tank: Futurelab.
Tags: 360° Marketing · Customization · E-commerce · Luxury industry · Selective retail
How do some luxury brands explain their DNA to consumers?
September 26th, 2008 · 5 Comments
Analysis of brand building strategies from 3 luxury brands: Jaeger-Lecoultre, Ruinart and Kiehls.
Tags: Luxury industry · Selective retail
