This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.
360° Marketing Trends for 2010: Dior, Etam, Coca Cola, Lufthansa, Foursquare, Sephora, Body Shop
February 28th, 2010 · 3 Comments
Tags: 360° Marketing · Consumer goods · Customization · E-commerce · Fashion · Luxury industry · Selective retail
Is it enough to personalize products to be different vs. competition? M&M’s, BMW, Louis Vuitton, H&M, Nike
November 28th, 2008 · 1 Comment
This article analyses different approaches to customize product or service offers across various business sectors. It has been published on the European Marketing Strategy Think Tank: Futurelab.
Tags: 360° Marketing · Customization · E-commerce · Luxury industry · Selective retail
How do some luxury brands explain their DNA to consumers?
September 26th, 2008 · 5 Comments
Analysis of brand building strategies from 3 luxury brands: Jaeger-Lecoultre, Ruinart and Kiehls.
Tags: Luxury industry · Selective retail