This article provide readers with an analysis of role of social media in Business to Business. A Forrester reasearch is the opportunity to review interesting initiatives from Dell, Comcast or Orange Business TV.
B2B or B2C, Is it a question? The role of social media in B2B
May 29th, 2009 · 8 Comments
Tags: 360° Marketing · Business to Business · Buzz marketing · Customization · E-commerce · Social media
Do advertiser, consumer and brands speak the same language?
April 30th, 2009 · No Comments
This article covers several examples of good and bad customer experiences. Some tips are proposed through 3 actions basic actions for brands and advertiser: Things to Keep, Start and Stop doing.
Tags: Customer Support · Luxury industry · Selective retail
Innovative ways to sell luxury & fashion brands during the economic crisis - Bulgari, Marc Jacobs, Gucci & Co
January 29th, 2009 · 2 Comments
This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.
Tags: Buzz marketing · Fashion · Luxury industry · Selective retail
On-line avatars to help you: Ikea, Synthravels, Weblin and others…
October 2nd, 2008 · 1 Comment
This article covers different initiatives related to on-line customers service: Ikea, Weblin and others…
Tags: Customer Support
Finally I met somebody who is listening to me? Hublot, Omega. Episode 2
September 17th, 2008 · No Comments
Consumer experience of visiting a luxury retail outlet. The consumer experience and some marketing & commercial Pros & Cons are detailed.
Tags: Luxury industry · Selective retail
