Consumer experience of visiting a luxury retail outlet. The consumer experience and some marketing & commercial Pros & Cons are detailed.
Does Luxury retail mean a unique consumer experience? Episode 1 (Jaeger Lecoultre, Zenith, Breitling, Cartier…)
September 2nd, 2008 · 1 Comment
Tags: Luxury industry · Selective retail
How does look like purchasing wine on-line? Chateauonline vs Lavinia
August 28th, 2008 · 3 Comments
An article on the way Chateauonline and Lavinia (2 on-line wine sellers) are adopting a different approach to deal with their customers
Tags: CRM · Customer Support · E-commerce
Even purchasing shoes for kids could lead to a great consumer experience!
August 26th, 2008 · No Comments
You have perhaps experienced to purchase shoes with young kids. It could be a source of stress and a good sales person’s expertise is often part of the final decision.
The scene: Saturday afternoon in a crowed pedestrian street of Annecy (Savoie, France).
The shop: BERYL
The objective: Find a pair of shoes for everyday with an elegant [...]
Tags: Customer Support · Selective retail
