This article compares results of the Buzz campaigns launched by Doritos with advergames: Asylum 626 (2009) and Hotel 626 (2008).
November 29th, 2009 · 2 Comments
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.
February 27th, 2009 · No Comments
This article is an introduction for a series of posts analysing different Buzz marking campaigns.
February 27th, 2009 · 1 Comment
This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.
October 17th, 2008 · No Comments
This article is a follow-up on the B2B Buzz campaign done on Doritos by a Swedish agency.
Tags: Buzz marketing