This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.
360° Marketing Trends for 2010: Dior, Etam, Coca Cola, Lufthansa, Foursquare, Sephora, Body Shop
February 28th, 2010 · 3 Comments
Tags: 360° Marketing · Consumer goods · Customization · E-commerce · Fashion · Luxury industry · Selective retail
New Trends in 2009 for personalizing products: unique consumer experience and community based marketing
January 7th, 2009 · No Comments
A post which is highlighting emerging trends for product customization in several business sectors: design, consumer goods, retail, travel and home furnitures.
Tags: Buzz marketing · Customization · E-commerce · Selective retail
How does look like purchasing wine on-line? Chateauonline vs Lavinia
August 28th, 2008 · 3 Comments
An article on the way Chateauonline and Lavinia (2 on-line wine sellers) are adopting a different approach to deal with their customers
Tags: CRM · Customer Support · E-commerce