Customer Centric

This article covers the relationships between Digital and Luxury brands across 5 channels: eMarketing, eCRM, Mobile, Social Media and eCommerce.
A panel of 9 brands have been analyzed: Cartier, Louis Vuitton, Piaget, Boucheron, Hublot, Jaeger Lecoultre, Tag Heuer, Vacheron Constantin

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This article is the #2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.

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This article is the #1 out of 2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.

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This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.

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A post which is highlighting emerging trends for product customization in several business sectors: design, consumer goods, retail, travel and home furnitures.

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