This article goes through concrete examples and tips in order to build bridges between Online and Offline activities. A specific focus is made on luxury brands: Gucci, Ferrari, Dolce & Gabbana, Nespresso, Thierry Mugler.
Luxury brands and 360 Marketing Strategy: 8 Tips from Gucci, Dolce & Gabbana, Ferrari, Thierry Mugler, Nespresso
September 30th, 2009 · 1 Comment
Tags: 360° Marketing · Fashion · Luxury industry · Social media
Innovative ways to sell luxury & fashion brands during the economic crisis - Bulgari, Marc Jacobs, Gucci & Co
January 29th, 2009 · 2 Comments
This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.
Tags: Buzz marketing · Fashion · Luxury industry · Selective retail
