This article provide readers with an analysis of role of social media in Business to Business. A Forrester reasearch is the opportunity to review interesting initiatives from Dell, Comcast or Orange Business TV.
B2B or B2C, Is it a question? The role of social media in B2B
May 29th, 2009 · 8 Comments
Tags: 360° Marketing · Business to Business · Buzz marketing · Customization · E-commerce · Social media
A bit of fun…with helpline services!
September 9th, 2008 · No Comments
Even if this video is in French, it illustrates very well the disappointment we have all experienced with automatic helpline instructions.
Tags: Customer Support
