This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
Tags: Buzz marketing · Consumer goods · Customization · Luxury industry · Selective retail
Finally I met somebody who is listening to me? Hublot, Omega. Episode 2
September 17th, 2008 · No Comments
Consumer experience of visiting a luxury retail outlet. The consumer experience and some marketing & commercial Pros & Cons are detailed.
Tags: Luxury industry · Selective retail
