Customer Centric

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Is it real or virtual? A unique and innovative product experience

October 31st, 2009 · No Comments

This post illustrate new trends in merchandising with an example of touchable holography.

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Tags: 360° Marketing · Buzz marketing · Selective retail

Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour

August 27th, 2009 · 1 Comment

This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.

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Tags: Buzz marketing · Consumer goods · Customization · Luxury industry · Selective retail

Innovative ways to sell luxury & fashion brands during the economic crisis - Bulgari, Marc Jacobs, Gucci & Co

January 29th, 2009 · 2 Comments

This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.

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Tags: Buzz marketing · Fashion · Luxury industry · Selective retail