This article proposes a review of 2011 trends in publishing. On-line publishing is not anymore a competitive advantage. The difference will come from trustful added-value content and related services.
New trends in publishing: Welcome to Publish-eDitors!
January 3rd, 2011 · No Comments
Tags: Business to Business · Customization · E-commerce · Social media
Is it real or virtual? A unique and innovative product experience
October 31st, 2009 · No Comments
This post illustrate new trends in merchandising with an example of touchable holography.
Tags: 360° Marketing · Buzz marketing · Selective retail
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.
Tags: Buzz marketing · Consumer goods · Customization · Luxury industry · Selective retail
Innovative ways to sell luxury & fashion brands during the economic crisis - Bulgari, Marc Jacobs, Gucci & Co
January 29th, 2009 · 2 Comments
This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.
Tags: Buzz marketing · Fashion · Luxury industry · Selective retail
