Analysis of brand building strategies from 3 luxury brands: Jaeger-Lecoultre, Ruinart and Kiehls.
How do some luxury brands explain their DNA to consumers?
September 26th, 2008 · 5 Comments
Tags: Luxury industry · Selective retail
Does Luxury retail mean a unique consumer experience? Episode 1 (Jaeger Lecoultre, Zenith, Breitling, Cartier…)
September 2nd, 2008 · 1 Comment
Consumer experience of visiting a luxury retail outlet. The consumer experience and some marketing & commercial Pros & Cons are detailed.
Tags: Luxury industry · Selective retail