This article is the #2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.
#2 Social Media Marketing Series:How to effectively engage consumers on a branded Facebook Page?
July 31st, 2010 · 2 Comments
Tags: 360° Marketing · Buzz marketing · Fashion · Luxury industry · Selective retail · Social media
#1 Social Media Marketing Series- How to animate effectively a Branded Fan Page on Facebook?
May 31st, 2010 · 2 Comments
This article is the #1 out of 2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.
Tags: 360° Marketing · Buzz marketing · Consumer goods · E-commerce · Fashion · Luxury industry · Selective retail · Social media
How do some luxury brands explain their DNA to consumers?
September 26th, 2008 · 5 Comments
Analysis of brand building strategies from 3 luxury brands: Jaeger-Lecoultre, Ruinart and Kiehls.
Tags: Luxury industry · Selective retail
Does Luxury retail mean a unique consumer experience? Episode 1 (Jaeger Lecoultre, Zenith, Breitling, Cartier…)
September 2nd, 2008 · 1 Comment
Consumer experience of visiting a luxury retail outlet. The consumer experience and some marketing & commercial Pros & Cons are detailed.
Tags: Luxury industry · Selective retail
