Jeremiah Owyang from Altimeter covers different ways to integrate social media marketing within an organization
December 31st, 2010 · No Comments
October 31st, 2010 · No Comments
Interesting learnings on brand management and social media based on concrete examples.
Luxury brands and Digital Marketing: Business or Brand Building? Cartier, Louis Vuitton, Piaget, Boucheron, Tag Heuer
September 30th, 2010 · 1 Comment
This article covers the relationships between Digital and Luxury brands across 5 channels: eMarketing, eCRM, Mobile, Social Media and eCommerce.
A panel of 9 brands have been analyzed: Cartier, Louis Vuitton, Piaget, Boucheron, Hublot, Jaeger Lecoultre, Tag Heuer, Vacheron Constantin
August 31st, 2010 · 2 Comments
This post covers some tips and insights about Social Media Marketing.
July 31st, 2010 · 2 Comments
This article is the #2 covering the learnings and tips on marketing activities on Official Facebook Pages:. 8 brands and sectors are analyzed: Sephora, Louis Vuitton, Jaeger-Lecoultre, Innocent Smoothies, Salomon, Etam, Starbucks and Kiehl’s.