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Is there a simple way to evaluate the impact of a Buzz Marketing campaign?

February 27th, 2009 · No Comments

This article is an introduction for a series of posts analysing different Buzz marking campaigns.

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Tags: Buzz marketing · CRM

Buzz Marketing Series - Doritos & Hotel 626 - #1

February 27th, 2009 · 1 Comment

This article provides an analysis of the Buzz campaign launched by Doritos with the advergame: Hotel 626.

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Tags: 360° Marketing · Buzz marketing · CRM · Consumer goods