Customer Centric

An article on the way Chateauonline and Lavinia (2 on-line wine sellers) are adopting a different approach to deal with their customers

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The first contact with a brand is a critical milestone shaping the nature of the future relationship. Today, one of the first active contacts from a potential client is to push the door of the shop and/or to register on the website of the brand.
Let’s have a look on my experience of registering on 23 brands’ [...]

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