This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.
February 28th, 2010 · 4 Comments
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.
May 29th, 2009 · 8 Comments
This article provide readers with an analysis of role of social media in Business to Business. A Forrester reasearch is the opportunity to review interesting initiatives from Dell, Comcast or Orange Business TV.