This posts highlights some 360° Marketing Trends for 2010. 5 directions are illustrated by concrete examples from Coca Cola, Sephora, Body Shop, Dior and other brands. It gives some tips on how better connecting on-line and off-line brand’s initiatives.
February 28th, 2010 · 4 Comments
Innovative merchandising: How to better engage with consumers On and Off line? Nike, Lego, Hublot, Doritos, Carrefour
August 27th, 2009 · 1 Comment
This post gives some examples on innovative merchandising trends: website navigation, augmented reality, dynamic shopping window… Lego, Nike, Doritos and Carrefour are illustrating new directions.
April 30th, 2009 · No Comments
This article covers several examples of good and bad customer experiences. Some tips are proposed through 3 actions basic actions for brands and advertiser: Things to Keep, Start and Stop doing.
Innovative ways to sell luxury & fashion brands during the economic crisis - Bulgari, Marc Jacobs, Gucci & Co
January 29th, 2009 · 2 Comments
This article covers different initiatives done by luxury and fashion brands to stay tuned with their clients within the economic downturn.